Calendar
Trash and/or Recycling Route Changes
On March 5, 2012 citizens may notice a change in their trash pick up day and/or a change in recycling collection week. For example, your…
The Great American Cleanup Expo will take place on Saturday, February 4 at City Hall. Whether you're new to the event or a veteran organizer,…
News
Our newest program, Sustainability In Action, is off to a good start. Aimed at helping schools reduce waste, energy, and water consumption through recycling, composting,…
On America Recycles Day, 2TRG collected more than 25,000 pounds of e-waste during our One Stop Drop event at Whole Foods. We also collected 150…
Littering is Wrong Too
Keep Cincinnati Beautiful is excited to once again launch the interactive litter prevention campaign, Littering Is Wrong Too. Designed by Keep America Beautiful, it aims to capture the attention of 18 - 34 year olds by associating jerky or inappropriate behavior with littering.There are no two ways about it. Littering is wrong. While taking a light-hearted approach to get attention, be remembered and talked about, this campaign inextricably links littering with wrongdoing, the personality of the litterer, and the choice they make to litter. It is a natural draw for our target audience and wherever the campaign is shown, it forces inevitable conversations and gets people talking about littering - something that is not happening today.
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Last summer, we had the opportunity to pilot this campaign for Keep America Beautiful, and in just three short months, the pilot campaign earned positive results and feedback! Four in 10 Cincinnatians now claim they are more conscious of their own littering habits as well as the littering of others, according to a post-campaign survey. Click to read more.
Not only will this message reach the Greater Cincinnati area this summer, but for the first time it will be promoted across the country by each Keep America Beautiful affiliate. If you'd like to get in on the action as a volunteer, participant, or sponsor, please contact Brooke at (513) 352-4385.
2011 Street Team Events:
- Friday, July 8
Fountain Square
7 - 11 PM - Wednesday, July 13
Fountain Square
7 - 10 PM - Wednesday, July 20
Yeatman's Cove
5:30 - 9:30 PM - Friday, July 22
Fountain Square
7 - 11 PM - Wednesday, July 27
Fountain Square
7 - 10 PM - Friday, August 5
Fountain Square
7 - 11 PM - Wednesday, August 10
Fountain Square
7 - 10 PM - Wednesday, August 17
Yeatman's Cove
5:30 - 9:30 PM - Friday, August 19
Fountain Square
7 - 11 PM - Wednesday, August 24
Fountain Square
7 - 10 PM
And be sure to check out the campaign website at www.LitteringisWrongToo.org. There you can learn more about the campaign, read other “wrongs”, or write your own. You can even sign our pledge and tell us what you are willing to do to help combat litter in Cincinnati.
Click here to see some of our favorite photo entries!
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