Calendar
Trash and/or Recycling Route Changes
On March 5, 2012 citizens may notice a change in their trash pick up day and/or a change in recycling collection week. For example, your…
The Great American Cleanup Expo will take place on Saturday, February 4 at City Hall. Whether you're new to the event or a veteran organizer,…
News
Our newest program, Sustainability In Action, is off to a good start. Aimed at helping schools reduce waste, energy, and water consumption through recycling, composting,…
On America Recycles Day, 2TRG collected more than 25,000 pounds of e-waste during our One Stop Drop event at Whole Foods. We also collected 150…
Don't Trash The 'Nati
Don't Trash the 'Nati began as a campaign against littering, but over the years it has become a popular motto for Cincinnatians young and old.Originally, the campaign was focused on changing attitudes and behaviors regarding littering, aimed at stopping litter at the source. Research on a national and local level helped us to determine who was littering along our streets and in our neighborhoods. Armed with this information, a plan of action was designed with the objective of instilling a sense of community pride in teens, young adults, and the community at large.
Today, we use the motto to teach kids about maintaining a positive, community-oriented lifestyle. People often assume that someone else will pick up litter off of sidewalks and along highways, but there is no one out there with that job title. It is important that everyone take responsibility for keeping Cincinnati litter-free. It is vital to a healthy community that we make a conscious effort to promote this attitude.
Press play below or click here to see the Don't Trash the 'Nati video!
Street Hoops
For many years, the Don't Trash The 'Nati multimedia campaign was out on the streets. Our E-van (Environment-Van) was specially modified to accommodate a basketball hoop and its powerful stereo kept our participants pumped up with the hottest tunes out there. A staff of two would set up the hoop in areas where 15 - 24 year-old-males naturally gathered. We engaged them in 3-on-3 games while we promoted pride in our community...the 'Nati! It helped to have the most popular urban radio station - WIZF "The Wiz" - with us doing live promos on site. Over 10,000 youth participated in our street hits, and we now boast a 90% recognition rate among our target group.
Click here to check out our newest litter prevention campaign, Littering Is Wrong Too!